Nov 10, 2017
In this episode of the podcast, PageFair's Johnny Ryan talks to host Angelique Carson about why ad tech is in trouble. Essentially, the industry faces a consumer revolt of sorts given the strict consent requirements under the pending GDPR and ePrivacy Regulation. Consumers indicate they're likely to opt-out en masse, and advertisers are faced with a new world from the Wild Wild West they'd been operating under previously.